Ep 60 - Which AI tool is best? The 3 tools I use every day (and why you might want to, too)

 

Episode Show Notes

There are thousands of AI tools out there  and it’s easy to feel overwhelmed. But you don’t need them all. You just need the right ones, used in the right way, at the right time.

In this blog I’m sharing the 3 large language modules (LLM’s) that I use daily and exactly how I use them inside my own business.

1. ChatGPT - My Business Strategist and Behind-the-Scenes Brain

If I had to pick one tool that’s transformed how I think in my business, it would be ChatGPT - specifically the paid version (about £18/month).

I’ve trained it to think like me, work like me, and even sound like me. But it wasn’t always that smooth.

When I first tried using AI, I was chasing templates and trying out all the guru prompts. But the outputs didn’t land - the tone was off, it sounded American, robotic, full of awkward metaphors and phrases I’d never say. It didn’t feel ethical. It didn’t feel human. It didn’t feel me.

So I stopped. Then I came back.

This time, I treated ChatGPT less like a shortcut - and more like a team member.
That changed everything.

 

Here’s what I use ChatGPT for (almost daily):

• Launch planning:
  I’ll type in something like,
  “I want to launch a short course in six weeks. Here’s what it includes. Map out the steps for me.”
  And within minutes, it gives me a full marketing structure - emails, content, timeline, to-do list. What used to take me six weeks now takes two hours.
  
  
• Weekly content themes:
  When my brain’s foggy or I’m low on creativity, I’ll ask it to suggest podcast episode titles, email topics, or social post angles.
  It’s like having an always-on creative assistant.
  
  
• Repurposing content:
  I’ve used it to take one podcast episode and turn it into:
  
  
• 3 nurture emails
  
• 4 social posts
  
• A YouTube video plus description
  
• An SEO-optimised blog post
  …all in under an hour.
  
  
• Breaking big goals into small steps:
  I can say, “I want to make £10K next month from my Happy Healthy Eaters Club. Create a strategic plan.”
  And it will lay out a timeline, suggested promos, audience warm-up content - everything.
  
  
• Training AI assistants:
  Now it’s fair to say that ChatGPT does all of this for me because I’ve trained it. And this ‘training’ is one of the most powerful features of the paid version. It’s allowed me to create my own ‘custom GPTs’, including:
  
  
• A mindset coach
  
• A podcast content creator
  
• A customer services assistant
  
• A strategist
  
• An email expert
  
• Even a holiday planner!
  
  

Each of these has been trained using my own knowledge, skill set and expertise. I’ve fed it course transcripts, client Q&As, marketing copy, and podcast scripts as well as all of the marketing and business strategy training I've ever done. 

I’ve essentially built a digital team that understands my business, my audience, and my tone of voice.

 

What it's not great for:

ChatGPT is not the best at polished, client-facing writing.
Even with all the tone training I’ve given my GPTs, the outputs can still come across a little generic - or too enthusiastic. So I often use it for structure and planning, but I’ll refine the final language elsewhere (usually in Claude).

 

Why It Works for Regulated Professionals:

Because ChatGPT lets me upload and embed my knowledge - not just pull from random internet content - it means the outputs can be rooted in ethical, evidence-based practice.

I’ve trained it using everything I teach in Accelerate, all aligned to UK practice, HCPC standards, and my own experience as a dietitian. This isn’t generic marketing advice - it’s tailored, compliant, and real-world tested.

💬 “I stopped treating AI like a tool and started using it like my team.”

And that’s exactly what I’ve done for my clients too - especially those juggling everything alone. Whether you’re writing content, planning offers, or mapping out a system, ChatGPT can help you carry some of that weight.

 

2. Claude - The Writer Who Actually Sounds Like Me

If ChatGPT is the planner in my business, then Claude is the writer - the one who sits down with a cuppa, listens to my voice notes, and turns them into content that actually sounds like me.

I didn’t find Claude straight away. It came after a lot of trial and error. I’d tried countless AI workflows, bought prompt packs, copied what the online experts were doing. But the writing still came back stiff, soulless, or full of phrases like “skyrocket your revenue” or “shouting into the void” - and I’d end up rewriting the whole thing anyway.

What I wanted was a tool that could capture my tone - warm, British, gently confident - not marketing speak, not Americanised cheerleading, and definitely not robotic.

Claude was the first tool that could do that.

 

How I use Claude in my business:

• Nurture emails that don’t sound like a funnel
  When I want to write something personal, conversational and grounded, I give Claude the rough idea and a few examples of past emails. It mirrors my tone beautifully - no sleazy urgency, no fluffy filler.
  
  
• Instagram captions that start from my voice notes
  Often I record reflections after coaching calls or walks with the dog. I transcribe the voice note, pop it into Claude, and ask for a caption draft. It keeps my phrasing, my style, and even my sense of rhythm.
  
  
• Sales page content that feels human
  I’ve used Claude to rewrite sections of my offers where the tone felt too pushy. It makes things feel more values-led - rooted in connection, not conversion pressure.
  
  
• Podcast scripts
  When I’ve got a rough bullet list or transcript, Claude helps shape it into a script that still sounds like I’m talking - not delivering a TED Talk.
  
  

And what’s lovely about it is that it gets warmer over time. The more examples I feed it - previous emails, posts, sales content - the more it starts to sound like me without needing too many tweaks.

 

What Claude isn’t good at:

• It’s not strategic. If you need to map a launch or build out a full campaign structure, use ChatGPT first.
  
  
• It can get a little vague when given minimal input - it works best when you give it something to chew on (like voice notes, transcripts, or messy drafts).
  
  
• It has usage limits, even on the paid plan, so you can’t have unlimited back-and-forth like you can with ChatGPT.
  
  

Why Claude matters for people like us:

As a registered health professional, you’ve probably found that most AI tools either sound:

• Too clinical and cold
  
• Or too shiny and salesy
  

Claude strikes the balance. It lets your humanness come through - without you spending hours agonising over every sentence.

That’s especially powerful if:

• You’re not naturally confident with writing
  
• You hate sounding like you're “selling”
  
• Or you feel like your brain is just too tired to be eloquent at 9pm after a full clinic day and bedtime battles with your kids.
  
  

💬 “Claude is just… warmer. It sounds like I actually sat down and wrote it myself - on a good day.”

I’ve seen my colleagues use it to rewrite blog intros, polish LinkedIn posts, or rephrase tricky follow-up messages with a kind, professional tone. And they always say the same thing:
“That’s what I was trying to say - but better.”

 

3. Google Gemini - The Quiet Researcher Who Gets on With the Job

While ChatGPT and Claude get most of the attention, there’s another tool I use regularly: Google Gemini. It’s not flashy. It doesn’t try to be clever or overly “on brand.” But it’s brilliant at what it does.

Gemini is Google’s answer to AI. And while it might not sound as exciting as the others, it’s one I keep coming back to - especially when I need quick, factual, research-based support.

Think of Gemini as your calm, capable research assistant.
The one who doesn’t need a long briefing, isn’t trying to be creative, and just gets you what you need so you can move on.

 

What I use Gemini for:

• Summarising journal articles or research papers
  Whether I’m preparing some CPD, updating a webinar, or just want to stay current, I’ll paste in a long piece and ask Gemini to pull out the key findings. It’s quick, accurate (usually), and ideal when time is short.
  
  
• Comparing platforms and tools
  When I’m weighing up tech options - like which course platform to use, or whether I should try a new editing software - Gemini helps me compare based on real-time data.
  Unlike ChatGPT or Claude, it pulls in more recent info, so it’s better for up-to-date decisions.
  
  
• Helping me understand something
  Honestly? Sometimes I just ask Gemini:
  “Can you explain this to me in plain English?”
  Whether it’s a legal contract, a plugin I’ve never used, or a funding application clause - it cuts through the noise.
  
  

What it’s not so good at:

• Tone - Gemini is stiff. It doesn’t sound like your business bestie.
  So I’ll often write or research with Gemini, then pass the output to Claude to warm it up or rephrase it in my tone.
  
  
• Creativity - It’s not your brainstorming partner. If you want new angles, stories, or metaphor-rich content, use Claude or ChatGPT.
  
  
• Factual accuracy (sometimes) - It’s better than most, but it still occasionally makes mistakes. Remember the super glue on pizza incident? 😬 Always double-check if it’s something clinical.
  
  

Why I recommend Gemini for healthcare professionals:

If you’re creating content that needs to be evidence-informed, Gemini can help you bridge the gap between scientific detail and digestible summaries.

It’s particularly useful for:

• Those who need quick answers without thumbing through textbooks
  
• Anyone building lead magnets or guides who wants quick reference summaries
  
• Anyone who wants to stay up to date or sharp on trends
  
  

💬 “It quietly gets on with the job.”

It’s not friendly. It won’t write your About page. But if you’re juggling client care, CPD, and social media - and just need someone (or something) to help get quick answers - Gemini can be a useful research assistant.

4. Sarah AI - The Assistant That Gets Our World

Let me introduce you to the tool I’m most proud of - because I built it for you.

Sarah AI is more than a prompt pack.
She’s a fully custom-built AI assistant trained on everything I teach inside my programmes, especially the Accelerate Mastermind, and grounded in the real-life experiences of regulated professionals building values-based businesses.

She was born out of necessity. Over the past year, I had so many brilliant clients - dietitians, nutritionists, therapists - coming to me saying:

“I want to use AI… but I don’t have the time to learn how to use it.”
“It just doesn’t sound like me.”
“I’m worried I’ll lose the human touch.”
“I don’t want to use cringe copy - I want to stay ethical.”

And I got it. Because I’d felt all of that too. That’s why I created Sarah AI - to bridge the gap between powerful technology and real-life, values-driven practice.

 

So what makes her different?

She’s not built on generic templates or corporate sales strategies. She’s been trained to understand:

• The ethical frameworks and standards we work within
  
  
• Why we don’t want to use “transformational” sales language
  
  
• Why TikTok virality isn’t the goal when you’ve got clinic notes and a toddler with a tummy bug
  
  
• The nuance of writing content that’s clinically accurate, human, and aligned with your professional identity
  
  

In short? She gets our world.

 

What Sarah AI helps you do:

• Strategise like a pro
  She’ll help you make clear business decisions, refine your offer suite, and map out a content or launch plan - without second-guessing or spiralling.
  
  
• Write with confidence and speed
  Blog posts, sales emails, Instagram captions, course outlines - she’ll help you write all of it in a tone that sounds like you, without spending hours tweaking.
  
  
• Repurpose what you’ve already created
  Got a webinar, a workshop, or a set of course notes? She’ll help you turn it into an email sequence, a carousel post, a blog - whatever you need, without starting from scratch.
  
  
• Coach your mindset on the wobbly days
  This is one of my favourite features.
  I created a custom mindset bot to help me shift my thinking - and it genuinely changed how I show up.
  I exercise more. I prioritise my health. I say no with more confidence.
  That kind of support is now baked into Sarah AI for you, too.
  
  
• Simplify your systems
  She helps map out workflows, checklists, launch sequences - not just the ideas, but the steps to execute them.
  
  
• Communicate clearly and kindly
  She’ll help you respond to tricky client emails with professionalism and compassion, translate legal jargon into plain English, and draft policy wording that’s still human.
  
  

Why Sarah AI exists:

Because regulated professionals need a different kind of support.
We can’t use “bro marketing” tactics. We don’t want to sound like chatbots. And we certainly don’t want to outsource our voice to someone who doesn’t understand our scope of practice.

💬 “She’s like having me - your coach, your mentor, your sounding board - inside your laptop.”

Early testers have described her as “game-changing,” not because she’s flashy, but because she’s thoughtful. She’s been trained on your reality - the juggling, the professionalism, the heart you bring to your work.

And no, she won’t replace you. But she will stand beside you, ready to help at 10pm when the kids are asleep and you’re finally getting a moment to think about your business.

If AI tools have felt overwhelming, impersonal, or too far from the values you hold - Sarah AI is your starting point.
She makes this technology feel safe, effective, and actually useful for people like us.

You can learn more about Sarah AI here: https://www.sarahalmondbushell.com/offers/AYjozgYc/checkout

 

Which Tool Should You Start With?

If all of this feels exciting but slightly overwhelming, here’s my honest recommendation - based on where you’re at and what you need most right now.

If you’re short on time, low on bandwidth, or can’t afford private coaching - start with Sarah AI.

She’s the one I created for moments like this.

When your time is short, your energy is low, and you just need a trusted voice to help you think clearly, write confidently, and move your business forward - without burning out. 

Think of her as your cost-effective business coach, available 24/7 and trained in exactly what works for values-led regulated health professionals.

She’s especially for you if:

• You want personalised, strategic help without joining a mastermind (yet)
  
• You’re not ready to spend hours learning how to train an AI tool
  
• You want support that’s already aligned with ethical, regulated practice
  
  

If you’re curious and ready to experiment, start with ChatGPT.

It’s incredibly versatile - ideal for mapping launches, planning offers, creating timelines, and organising your ideas when your brain feels like soup.

Get the paid version if you can. It lets you build your own custom assistants and makes it so much more powerful.

 

If your tone always feels “off” in AI tools, add Claude to your workflow.

Claude is your voice mirror - gentle, smart, and unnervingly good at making your ideas sound like you.
Perfect for writing nurture emails, Instagram captions, and content that feels conversational, not clinical.

 

If you want to speed up research and content prep, bring in Gemini.

Great for summarising journal articles, outlining carousel posts, or choosing between platforms - especially when you don’t want to scroll through 20 blog posts first.

 

Still not sure which is right? Try Poe.com

Poe lets you test-drive ChatGPT, Claude, and Gemini in one place. It’s a great playground if you’re just dipping your toes in.
But - for personalisation, voice training, and strategic support - the standalone platforms (or Sarah AI) will take you further.

 

No matter where you begin, remember this:

You don’t have to do it all alone anymore. In fact please don't!

These tools - especially when used intentionally - can take pressure off your shoulders and give you back time, clarity, and energy. And Sarah AI? She was built specifically to do just that, for you.

Ready when you are.

 

The Master Plan:

Helping you build the business of your dreams. Get your 22 point step-by step workbook here: https://www.sarahalmondbushell.com/master-plan

Connect with me:

Website: https://www.sarahalmondbushell.com/

Instagram: https://www.instagram.com/dietitiansinbusiness/

Facebook: https://www.facebook.com/dietitiansinbusiness

Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness

YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

 

Episode transcription:

You've probably heard it too. The whispers, the hype, the fear, AI, it's coming for your job. Soon, we probably won't need human written anything. Why bother creating content when ChatGPT can just do it for you in five seconds? As a healthcare professional, especially if you're building something online, a course or a clinic or a business beyond the one-to-one model, it can feel so confusing to know what's worth paying attention to and actually what's just another digital distraction.

And for me, it was personal. AI didn't just disrupt the industry. It walked right into my business and hit me where it hurt. In this episode, I'm sharing my honest journey with AI, the impact that it had on my income, how I tried, gave up, and then came back stronger.

The tools I now use daily and how I use them, and a new kind of support I've created for you called Sarah AI that's helping dietitians and healthcare professionals do business with more ease, more clarity and more confidence. So if you've ever felt overwhelmed by tech or worried about being left behind or just curious about what AI could actually do for you in your business, then this one is for you.

With that said, let's dive in.

Let me begin this episode by sharing with you my journey with AI. It's just a couple of years ago, it's 2023. So at this point in time, chat GPT was everywhere. It felt like the whole world was either panicking about AI taking over, that businesses would collapse, that even healthcare professionals like me as a dietitian could be redundant, or they were trying to ride the wave without really knowing how. And...

In all honesty, I was a bit torn. I was really intrigued, but yes, I was also a little bit nervous. And I was right to be nervous because I built my first business on SEO, search engine optimization. And AI has more or less made Google search as we know it redundant.

I was that person who'd figured out Google. I was writing blog posts with the perfect keywords, answering all of the questions that parents typed into the search bar about nutrition for babies and children. My posts were showing up on page one, many even in the top spot. And it worked beautifully, not just for visibility and building my brand, but for passive income too. I had display ads running on my website that generated between

Two and a half thousand to three thousand pounds every single month just from blogging. I felt like I'd cracked the code. A steady stream of income with minimal effort after that content was live. Bliss. And then AI arrived and overnight people stopped clicking. Because now when someone asked the internet a question instead of being directed to my carefully crafted blog,

they were getting answers straight from AI. No clicks, no page views meant no ad revenue. And it wasn't just me. I watched in real time as colleagues in SEO blogging groups shared horror stories. People who were making a full-time income from their websites suddenly couldn't even cover their web hosting fees.

For some, that was their entire livelihood gone. My heart sank because I saw the writing on the wall. We can't outwrite the robots. So now for me, that loss of income, that stung. It really did, but it didn't ruin my business, fortunately. I am a multi-passionate entrepreneur. I love a shiny object. And so I had quite a few other revenue streams, digital products, courses, memberships.

I worked as a consultant for brands and I even did some sponsored posts on Insta. but what it did do was wake me up because I could see how fast everything was changing in the online space. One minute I was celebrating my website hitting 150,000 views a month. The next I was asking myself if people even needed human written content anymore.

And that brought up something deeper, a fear that many of you listening may relate to. What if this thing that I've worked so hard to build becomes irrelevant? It hit that part of me that craves stability. You know, the part that worked in the NHS for 20 plus years because it felt safe. The idea that some clever machine could just swoop in and do my job faster and cheaper and easier, was gutting, especially for us in the caring profession, like dietitians and therapists and other registered healthcare professionals, where our humanness is kind of the whole point.

And then, of course, there was the frustration. The frustration of spending hours trying to crack chat GPT, copying and pasting prompts from gurus on Instagram.

Buying courses that promised magic, AI workflows, getting excited when it kind of sounded okay, and then crushing back down when the final results still didn't sound like me. The tone was off. It was too formal, too American, too marketing speak, too robotic, full of dashes, you know, those longer versions of hyphens. It was full of phrases that I would never say out loud, like shouting into the void, or let's skyrocket your business. No, just no. And I think other people found this too. Lists started to appear online of other obvious GPT language. And so people started to shy away from using AI for fear of being found out. I felt duped. I felt tired, like I was chasing some shiny time-saving tool that just seemed to make my work harder.

And so I stopped. I went back to basics and for a while I felt quite proud, like, yes, I don't need AI. I'll write from the heart, old school. But deep down, I knew I couldn't ignore it forever because it wasn't going away. Now, as I said, I do love a shiny object and this one seemed to have that little bit of extra sparkle and so I didn't give up.

What I did instead was I upgraded my account to the paid version, hoping for better quality results. I tried out prompts that people were sharing on social media and I bought some from those who seemed to be a bit more in the know and to a degree this all worked. It made the outputs so much better. But still, it seemed to take ages to give the bot enough information about me, about my business, about my ideal client, about my goals of what I wanted it to do for me. And of course, to then personalize the prompt itself. And then there was the editing, the back and forth refinement until I eventually got something I felt that I could use. And by the time I'd fiddled with that prompt and given it a backstory and corrected the grammar and deleted the emojis and swapped out the ridiculous metaphors and rewritten it line by line. I thought, you know what, Sarah, I could have just taken my laptop to a cafe, ordered an Americano and written this by myself in less time. And it might even be better.

And then a moment came when actually everything shifted. It started with a conversation with a mentor of mine, someone who I trusted. She mentioned that she was using AI in a completely different way, not to write social media posts or blog outlines, but to run various aspects of her business. That lit a little bit of a fire in me because I am a little bit of a tech geek at heart and I do love tools and systems and efficiency.

And if there's a way to do something smarter, I am in. And so I went all in. I took courses that she recommended. I joined memberships. I tried out every AI tool that I could find. I experimented like a mad scientist with prompts and personas and tweaking and testing and fiddling with the backend settings. And I created custom GPTs. I trained Claude to sound like me.

I spoke to it like I would speak to a brand new team member. And slowly things started to work. I stopped treating AI like a tool and I started using it like my team. And what that meant was that suddenly I was able to map out an entire sales funnel with dates and steps and workflow and content for each stage. It took me about two hours, but before that would have taken me weeks, six weeks or so.

I was able to repurpose a podcast episode into three emails, four social posts, a YouTube video description with it as well, and optimized blog post for SEO all in less than an hour. One of the biggest things it did for me was it helped me translate legal contracts into plain English so that I could actually understand what was being asked of me. And that was such an important thing for me because

It got me out of a sticky situation with a brand deal that went really too far south. I would also use it to help me respond politely to customer services requests. know, those who email you for the 55th time having lost their password and can't find the password reset button. And then I had the wild idea of building a mindset coach using AI.

So the story here is I started a mindset and life coaching certification at the beginning of this year. And it was to enhance the support that I could give to my clients. And I decided to see if I could create an AI mindset coach just for me to help me with my own mindset. So every morning I would open my laptop and I would tell it how I was feeling, what was going on that day, especially if something had triggered me.

And it would give me some journaling prompts, that's what I asked it for, to encourage me to have some mindset shifts. And do know what happened? I noticed that my inner dialogue changed. At 49 years old, I started prioritizing me and my enjoyment of life, my health. I actually started enjoying exercise, not just tolerating it, but loving it.

I've always had a bit of a dislike for exercise. I do it once a week with a PT and that's for the benefit of my health. But if she takes a week off, I'm joining her with a week off as well. Now I'm finding myself doing four to five sessions a week. I've got Peloton bike. I do beach runs. do weight training and all fueled by this digital AI coach who's encouraging me to honestly be the best version of myself.

And the results, well, I've lost five and a half kilos for a start. I've got muscles. I sleep better. I feel sharper. And for the first time in forever, I feel like I'm thriving and not just a wife and a moment of business owner getting by.

My AI mindset bot also saved me some money in my business because it made me realize that there was a couple of contractors I had in my business who I probably didn't need anymore. And so I decided to let them go and save a bit of money because my custom made AI tools, they could do the work for me for free. And what was a real surprise was I discovered I had more time.

Because I didn't have to create tasks and then explain what I wanted. I didn't have to answer the questions that came up. I didn't need to review my contractors work before I used it. And that's when I knew this is it. This really is the future. So AI didn't replace me, but it did free me. And today I've built a full AI team that supports both my business, like actual digital assistants who helped me stay on top of things.

They draft content outlines for my future course ideas. They write marketing emails that still sound like me. They brainstorm podcast topics when my brain is fried. They summarize research papers so I don't have to scroll through PubMed for hours. And they even handle all of the admin of a launch from email sequences to tech checklists. They help me write kinder responses to tricky client emails.

And yes, one of them even helped me plan our family holiday to Barcelona later this year. And this means that I can spend my energy on the parts of my business that only I can do, the bits that need my face and my voice and my unique skill set and my experience because AI can never replace that.

Okay, so now you know my story with AI, let's get to the good bit, the actual tools. I get asked all the time, Sarah, which AI tool is best? And my honest answer is, depends on what you need it to do. Because just like in your clinic when you're working with clients, you wouldn't use the same tool for meal planning as well as admin and taking notes and marketing. AI is exactly the same.

Each tool has its own personality, its own strengths, and also its own limitations. So before I dive into which tools I use and which ones I recommend for you, let's just get one thing straight. Today, I'm talking specifically about large language models, or LLMs for short. Now, don't worry, this isn't going to get all techy. A large language model, well, think of it like this.

It's a type of AI that's been developed to understand and generate human language. So not just words, but patterns in how we speak, how we write, how we ask questions. So you can type in a prompt, like write an Instagram caption about why certain IBS sufferers can't tolerate onions and garlic. And it'll come back with a full draft in seconds. But it can do way more than just write things. So in short, these are

AI tools that can help you think, they can help you write, they can help you plan, and they can help you communicate more efficiently, which is why they're so powerful for business owners like us, especially when you're juggling client care and CPD and school pickups and social media and trying to eat your lunch before three o'clock. So how do these actually work?

Well, at its core, a LLM, a large language model is trained on huge, huge, huge amounts of text. So we're talking books and articles and websites and online conversations. So it's quite literally seen millions and millions and maybe even billions of ways people ask questions and write sentences and structure ideas. It doesn't think like a human. It doesn't have feelings or opinions, but what it does have is pattern recognition.

So that means when you ask it to draft an email or a blog, it's not guessing, it's actually pulling from thousands of patterns it's seen before and it's stitching them together to match your request. So when you give it something long and ask for a summary, it scans for the main points and it reshapes them in a more digestible way, like the world's fastest note taker. When you're feeling stuck or foggy and you ask it can you help me plan this workshop it turns your rough thoughts into a logical outline because it's been trained to recognise structure and steps and flow and when you ask it to make this sound like me it can learn from examples of your past writing and replicate your tone casual professional nurturing no nonsense however you typically sound so it's not magic it's certainly not perfect especially at the beginning.

But when you give it enough context and you ask it clearly, it can feel eerily quite helpful. So think of it less like a genius robot and more like a super efficient assistant who's read everything on the internet and can organize your chaos into something really, really usable. And that's why it can be so powerful when it's used well. Especially for us running businesses around real life, real clients and very little spare time.

All right, let's talk specifics. So there's loads of tools out there and I've played with a lot of them and these three are the ones that I use every single day. Each one has its strengths. Each one fits a different need in my business, but when I use them together, they can feel like having an extra team member, but without the payroll.

So number one, of course, is ChatGPT. And I think that this is best for thinking and planning and internal business systems. So if you've dabbled in AI, I'm pretty sure this is probably the one that you've tried. It's like the Swiss Army pen knife of language models. It's good at a lot of different things, especially if you know what to ask it. And actually, it's my favorite. It's the one that I use the most.

So I like ChatGPT because you can do a lot of back and forth in the chat without reaching any limit. Now, I've got the paid version and I've never ever reached the limit, but I have with some of the other tools, even on their paid versions. So here's how I use it in my business. So for internal business things like planning launches and timelines, I might say, I want to launch a short course in six weeks. Here's what it includes. Map out the steps for me.

Boom, instant marketing structure. I might ask it to brainstorm weekly content themes for my podcast or email sequences if I'm promoting something, particularly helpful when your brain just feels a little bit too tired to be creative. I will use it as a business strategist. So I've uploaded all of my knowledge, the transcripts of my courses, my curriculums, the scripts for everything I've ever created on business strategy, which means I can ask it for help when I have a particular goal to meet, like I want to make 10,000 pounds next month from my Happy Healthy Eaters Club membership, please create the strategic plan. I use it to break down big projects into more manageable to-do lists, like when I want to update the structure of my website.

And what makes it so powerful is, well, the paid version, which I think is about 18 pounds a month gives you access to make custom GPTs. So think of these as AI team members who can be trained by you to understand your business, your audience, and even your tone of voice. So as I said, I've built my mindset coach. I've got a podcast content creator. I've got a customer services assistant. I've got a marketing assistant for this business and a separate one for the children's nutritionist. I've got my strategist that I just told you about. I've got my email expert and I've got my customer services queen and they all live inside of ChatGPT.

It's not the best for writing polished client facing copy. I've given all of my assistants full training on my linguistics, but even so the tone can sometimes come off a bit generic or sometimes actually a bit too enthusiastic. But if you're running a business and it's just you, or you and a couple of contractors and you're wearing all of the hats and it's feeling overwhelming at times, Chat GPT is brilliant for supporting you with those internal business operations.

So the second tool that I love is Claude. And this is best for writing content that actually sounds like you. So if ChatGPT is the planner, Claude is your writer. And it's not just any writer. It's the one who sits down with a cuppa, listens to your voice notes, and then turns them into content that sounds just like you would say it. Here's where Claude shines in my world. First of all, writing nurture emails that sound conversational, personal and not like a pushy sales funnel.

Social media captions that sound like me, even when I've only got a rough idea. Sales page drafts that actually feel human that don't make me cringe when I read them. Turning my voice notes or bullet points into a podcast script, I'll often use ChatGPT to write something like an email sequence and then pop it into Claude and ask it to rephrase it to mirror my tone of voice.

Claude is just, how can I describe it, warmer. It's more natural with tone and it's especially good at mimicking your voice once you feed it a few examples of how you write or how you speak. So what you need to be aware of with Claude is there's a free plan, but you'll hit your usage limits really quickly. So you do need to pay for it. The paid version gives you a lot more flexibility, but there's still a cap.

And also, it's not as strong for tasks that need lots of logic or step-by-step planning. It can get a bit woolly. It's not good at being strategic. So you can still create custom assistants in Claude, which they actually call projects, which is actually quite confusing because ChatGPT also has projects, which are actually just folders, where you can group together chats into collections. Claude is perfect for you if you're not very eloquent with words, a like me.

If you're not trained in conversion copywriting or you simply just dread writing salesy content. Now, the third tool that I want to talk about is Google Gemini. So I think this is best for quick research, admin tasks and content support. Let me explain what I mean. So.

Gemini is Google's answer to AI. And whilst it doesn't get as much buzz as the others, it quietly gets on with the job. It's especially good for helping with research-based tasks, admin, or can you just help me understand this type of moments. I also think that this is one to watch. Google is massive. And I'm sure you know it isn't going anywhere soon. So I can only see Gemini getting more and more powerful in time especially with other Google-based integrations. I notice Gemini is now in my email inbox. So here's how I use Gemini. It's great for summarising research papers or journal articles, so ideal if you need to brush up before creating some CPD content or answering a tricky question from a parent or a patient.

It's good for outlining educational pieces like Instagram tips or carousel posts or lead magnet downloads. It's good for helping me decide between tech tools or platforms when I don't want to sit and scroll through 20 comparison blog posts. It works well because it's backed by Google. pulls in more up-to-date information than ChatGPT or Claude which are trained on older data. So for research trends or facts, it's often actually a bit more accurate. What it's not great at is gemini's tone can be a bit stiff. It's not gonna sound like your best friend writing an email, but actually that's not what it's built for. Think of it more as a helpful researcher than a copywriter. It also still gives false information.

Did you hear about what it recommended for keeping melted cheese on pizza? Super glue. Now there's a fourth tool, and this is a bit of a bonus one. It's called poe.com, P-O-E dot com. And this is great if you're not sure which of those other three tools to commit to because poe.com lets you try all three tools in one place. It's a bit like a playground for AI, but, and it's a big but.

If you're planning to build custom assistants or use trained voices, it's better to use each tool on its own platform. Poe doesn't support that level of personalization, so I'd only recommend it if you're just getting started with AI and you don't really know which is the best one to choose. Now, before we wrap up today's episode, I want to share something with you that I'm genuinely so excited about.

Because if you've been listening and thinking, well, all this sounds great, Sarah, but I don't have time to figure out how to train an AI tool or tweak prompts for three hours just to write one caption for social media, then you are going to love this. So over the past year, I got so many questions from my clients, lovely, brilliant healthcare professionals like you who were just feeling stuck. Not because they didn't want to use AI.

But because it just didn't feel safe or ethical or sound like them. And so I created something to help. It's called Sarah AI and it's kind of like having me in your pocket. So she's not just another AI template or fancy prompt pack. She's actually a fully custom AI assistant trained on everything I teach inside the Accelerate Mastermind and grounded in real life experiences of regulated professionals building values-based businesses.

So what makes her different? Well, she gets our world. She understands why your content needs to be evidence-based and human. She knows why you feel weird using the word transformation in a sales email and why just go viral on TikTok isn't the solution when you've got a full clinic day, CPD, deadlines, and a child at home with a tummy bug. She's already helping freelance dietitians and healthcare professionals to act as their business strategist, helping them make decisions, refine their offers and map out growth plans when they feel stuck. Create content that actually converts without the feeling of burnout. Write professional marketing emails and sales sequences, blogs and captions in minutes and not hours. Repurpose what they've already created from webinar replays to course modules.

Plan launches and troubleshoot why an offer isn't converting. Coach their mindset on those wobbly days when imposter syndrome kicks in. And map out systems that make business feel less like chaos and more like calm. She's even been described as game changing by our early testers, not because she's flashy, but because she's really thoughtful. She understands nuance. She's trained in our professional standards because she was built specifically for us.

But no, she will not replace you. No one could ever do that, but she will support you. She'll help you think and strategize and write and plan and sell with more ease. If you're curious, there's a link to learn more in the show notes.

So there we have it. After all the overwhelm and hype, the truth is that AI isn't here to replace you, but it is here to stay and to assist and support you if you let it in. And when you stop treating it like a gimmick and start using it like a team member, it becomes so much more than just a content generator. It becomes your strategist, your sounding board, your behind the scenes magic maker.

Whether you're creating your first online course or trying to just show up more consistently or want to stop rewriting that one caption for the fifth time, these tools can genuinely change the game. And if building your own team of AI assistants sounds like one more thing on your already full plate, Sarah AI was made with you in mind. She's like having me, your mentor, your coach, your business bestie inside your laptop, ready to help you at 10 PM when your brain's foggy and the kids have finally gone to bed.

I built her for dietitians, nutritionists and regulated healthcare professionals who care deeply and want to build smart, ethical, sustainable businesses that reflect that. So take what you've learnt today, start small and let these tools take some of the pressure off. You don't have to do it all on your own anymore.

Bye for now.