Becoming my own boss literally changed my life...
Hi, I'm Sarah a Registered Dietitian of 25 years & certified business strategist.
Back in 2017, I longed for more...
I was 41. I was stuck in my NHS Consultant role, knowing that I’d reached the glass ceiling and it still didn't feel like 'enough'. The only thing I could expect ‘more’ of was stress, burden and red tape.
Losing my mum suddenly was the jolt I needed to make a change, it was time to take my private practice sideline more seriously.
So I studied everything I could find on digital marketing and set about turning it into a profitable online business... And it worked!
Within just 2 years I’d gone from full-time NHS Dietitian to doubling my 8b NHS salary running a wildly successful online paediatric nutrition business helping thousands of families in a way that feels easy and aligned.
My amazing team take away the day-to-day tasks, leaving me free to enjoy the parts I love.
But the real joy is in having the freedom to do what I want to do and spend more time with my family. I have two children, who both struggled after the pandemic, one never went back to mainstream school…and now I can be there for them when they need me.
And now I take great joy in helping other health professionals achieve this too. I’m proof that it’s possible for you.

Build Your Dream Business with
The Master Plan
Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of
We hate spam! Unsubscribe at any time