Ep 106 10 ideas for digital products that will sell daily

If you’ve ever found yourself writing clinic notes at 9pm with a half-drunk cuppa beside you, wondering how on earth people are building successful online businesses without working around the clock… this blog post is for you.

Because here’s the truth most health professionals aren’t told:

You do not need more clinic hours to make more money.

You need scalable ways for your expertise to help more people.

And one of the simplest ways to start doing that? Digital products.

Digital products completely changed my business. In fact, I made over £180,000 from low-priced digital products in my nutrition business alone. Not flashy launches. Not dancing Reels. Not “bro marketing”.

Just genuinely useful resources solving specific problems for people who needed help.

The beauty of digital products for dietitians is that they allow you to earn income without being tied to your diary every minute of the day. They help you stop trading time for money and start building a business that fits around your life instead of consuming it.

(Which, let’s be honest, is often the dream after years of NHS shifts, late admin and missing lunch breaks because someone needed an urgent review.)

So today, I want to walk you through 10 profitable digital product ideas for dietitians and health professionals. These are practical, ethical and genuinely useful ideas that can help you create passive income as a dietitian without compromising your professional standards.

 

Why Digital Products Work So Well for Dietitians

Health professionals massively underestimate the value of their expertise.

You’ve spent years studying. Years supporting patients. Years understanding behaviour change, symptoms, conditions, emotional barriers and practical implementation.

And yet so many clinicians still think:
“But would anyone actually pay for this?”

Yes. Absolutely.

Because people don’t just pay for information anymore. Google is full of information.

They pay for:

• trusted guidance
• clarity
• reassurance
• simplicity
• professional expertise
• feeling safe

Your audience doesn’t want another generic wellness blog written by somebody who once drank celery juice for three days and declared themselves a hormone expert.

They want support from someone qualified. Someone evidence-based. Someone who understands their condition properly.

That’s where your expertise becomes incredibly valuable.

And the best bit? Once a digital product is created, it can continue selling over and over again with very little additional input from you.

That’s why passive income for dietitians can become such a powerful part of your business model.

 

The Digital Product That Quietly Changed My Business

One of the simplest digital products I ever created became one of the most profitable.

Portion size guides.

Honestly, if you’d told me years ago that little printable guides would quietly bring in hundreds of pounds a month while I walked Dustin on the beach or sat watching Netflix with the kids, I probably wouldn’t have believed you.

Parents constantly asked me:
“Am I feeding my child enough?”

So I created baby and toddler portion size guides.

Initially, I gave them away free as a lead magnet. Over 4,000 people downloaded them within days. That told me something important:

The demand was already there.

So I packaged them properly and sold them for £9.99.

Those guides then consistently generated around £400–£800 per month depending on how much I promoted them. And they still sell now.

The lesson here is simple:

Your audience will tell you exactly what digital product to create.

You just need to listen carefully to the questions they ask repeatedly.

 

10 Profitable Digital Products for Dietitians

 

1. Condition Specific Guides

This is one of the easiest places to start.

Think:

• Nutrition after a PCOS diagnosis
• Eating for ADHD
• IBS meal planning basics
• Weaning a CMPA baby

These can be simple PDFs or beautifully branded e-guides created in Canva.

Your audience doesn’t need perfection. They need clarity and reassurance.

You’re probably already explaining this information repeatedly in clinic anyway. A digital guide simply allows you to package that expertise once instead of repeating yourself endlessly.

Typical price point:
£27–£45

And please don’t fall into the trap of charging £7 for everything because you saw an influencer doing it.

You are a regulated healthcare professional with clinical expertise. Your work has value.

 

2. Symptom or Food Diaries With Interpretation Guides

People don’t just want trackers.

They want help understanding what the tracker actually means.

That’s why pairing a diary with a clinician-written interpretation guide works brilliantly.

Examples could include:

• Food and mood trackers
• Hunger awareness journals
• Symptom tracking templates
• Pre-appointment preparation diaries

The guide helps your audience identify patterns and know what actions to take next.

Typical price point:
£17–£27

 

3. Visual Eating Guides

These are fantastic because they’re practical and highly shareable.

Think:

• Portion visuals
• Balanced plate graphics
• Snack ideas
• Child meal examples

These kinds of resources often end up printed on fridges and kitchen cupboards.

Which means your business becomes part of your client’s daily life in a genuinely supportive way.

And honestly? Canva makes these ridiculously easy to create nowadays.

Typical price point:
£9.99–£15

 

4. Niche Recipe Ebooks

The key word here is niche.

A generic recipe ebook probably won’t sell because there are already millions online.

But:

• IBS friendly family meals
• Egg-free lunchbox ideas
• High protein vegetarian meal prep
• Reflux-friendly recipes for pregnancy

That’s different.

Your audience is paying for the reassurance that these recipes have been selected by a qualified professional who understands their specific condition.

Typical price point:
£7–£15

These also work beautifully as order bumps at checkout.

 

5. “What To Expect” Guides

People are often anxious before procedures, diagnoses or major health transitions.

That anxiety creates demand for clear, compassionate support.

Examples:

• Preparing for a colonoscopy
• Fuelling your teen through exam season
• What happens during an autism assessment
• Navigating gestational diabetes

Sometimes a calm, reassuring voice explaining what’s ahead is worth far more than a complicated information leaflet.

Typical price point:
£9–£15

 

6. Behaviour Change Workbooks

This is where your expertise as a clinician becomes incredibly valuable.

Information alone rarely changes behaviour.

But structured support can.

You could include:

• stress tracking
• mindset prompts
• emotional eating reflections
• meal planning exercises
• habit building strategies
• implementation tools

These products often create brilliant client results because they help people apply what they know instead of simply consuming information passively.

And when someone gets results from a lower-cost offer, they’re far more likely to invest in working with you further.

 

7. Subscription Resource Libraries

This is one of my favourite passive income ideas for dietitians because it creates recurring revenue.

Instead of selling one resource once, you create an ongoing membership library.

This could include:

• monthly meal plans
• educational videos
• printable trackers
• audio trainings
• live Q&As
• new downloadable resources

The trick is keeping it tightly niched.

A parent managing multiple allergies has ongoing needs. So does someone newly diagnosed with coeliac disease or recovering from cardiac rehab.

Typical price point:
£12–£49 per month depending on support level.

 

8. Professional Education Resources

Please don’t forget that your peers can become customers too.

Healthcare professionals are often willing to invest heavily in resources that save them time and improve their client outcomes.

You could create:

• CPD trainings
• masterclasses
• templates
• clinical frameworks
• presentations
• workshops

And because this is business-to-business, price sensitivity is usually much lower.

Typical price point:
£200+

 

9. Condition Specific Meal Plans

I know.

Half the dietitians reading this just sighed dramatically because they hate writing meal plans 😅

But clients love them.

Especially when they feel overwhelmed and exhausted.

A highly specific meal plan can feel like genuine relief to someone struggling with:

• multiple allergies
• ADHD meal planning
• IBS
• reflux
• diabetes
• sports nutrition goals

The more specific the problem, the more valuable your solution becomes.

Typical price point:
£9–£49

 

10. AI Powered Client Support Tools

This is the future whether we like it or not.

And honestly? It’s incredibly exciting.

Custom AI tools can support clients between sessions by reinforcing your frameworks and guidance safely and ethically.

This isn’t about replacing clinicians.

It’s about helping clients feel supported during those in-between moments when they’re second guessing themselves at 11pm on a Friday night.

Inside my own programmes, AI support tools have become one of the most loved resources because they help clients feel less alone while still guiding them back toward evidence-based support.

 

The Real Secret to Passive Income for Dietitians

Here’s what I really want you to take away from this.

Passive income is not about doing nothing.

It’s about creating systems that allow your expertise to keep helping people without requiring your constant presence.

And for health professionals especially, that can feel life changing.

Because so many clinicians are exhausted.

They’re trying to grow businesses after clinic hours. Posting on Instagram at night. Listening to webinars while cooking pasta for the kids. Wondering if they’ll ever feel financially secure without burning themselves into the ground.

Digital products create breathing room.

They create flexibility.

They create options.

And often, they become the bridge between “I’ve got a side hustle” and “I’ve built a real business.”

 

Final Thoughts

You do not need to create all 10 ideas.

You only need one good offer that solves one clear problem.

That’s it.

Start simple.

Start with the question you answer most often.

Start with the thing your clients already struggle with daily.

And most importantly, stop underestimating how valuable your expertise really is.

Because your knowledge deserves to reach more people than you can possibly fit into your clinic diary.

 

Ready to Build a Business That Gives You More Freedom?

If you’re ready to grow a business that feels calmer, more profitable and far less dependent on constant one-to-one work, you can join the waitlist for my business support programme here.

Inside, I help health professionals build scalable, ethical online businesses using systems, marketing and strategies that actually work for regulated professionals in the UK.

And honestly? If I could go from 5am NHS shifts and late-night SEO Googling to building two six-figure businesses around family life… I promise you it’s possible for you too. ✨

The Master Plan:

Helping you build the business of your dreams. Get your 22 point step-by step workbook here: https://www.sarahalmondbushell.com/master-plan

 

 

Connect with me:

Website: https://www.sarahalmondbushell.com/

Instagram: https://www.instagram.com/dietitiansinbusiness/

Facebook: https://www.facebook.com/dietitiansinbusiness

Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness

YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

 

Episode transcription:

Digital products, well, they're just fantastic because they are one of the best ways to grow your income without you having to work more hours. I made over 180,000 pounds in my nutrition business from low-priced digital products alone, and they completely changed the game for me in my business. And they've done exactly the same for my clients' businesses too. So today, I'm going to give you 10 really tangible ideas

profitable digital products that you could create and sell in your own businesses. We'll go through each of my ideas individually so that you can see what might fit your business as well as what to include and some suggestions around how to price each one. And I'm also going to talk to you about the specific digital product that generated me the most success in my nutrition business.

the one that made me around, well, 400 to 800 pounds per month once it was created, depending on how often I talked about it. And towards the end of today's episode, I'll also be sharing with you exciting details about how you can work with me this summer, as well as your chance to get a £1,000 cash bonus. So make sure you stay tuned till the end so that you don't miss all the important info for that.

I'm sure most of you are probably aware of what a digital product is as a concept, but just in case anyone is unsure, a digital product is simply taking what you already know, so your expertise or your methods and packaging it up into a low cost resource of some kind that solves a very specific problem. Then once you've created it, it doesn't really require any of your time except for promoting it.

It must feel like a no-brainer for the person who's buying it, something that they really, really want at a price that feels really easy to say yes to. So even if someone doesn't know you that well yet, they still feel comfortable buying it.

Adding one well thought out digital product into your business comes with so many benefits. Honestly, it means that you can make money on the days that you're not working. It means that you have something to offer people who aren't ready for your more expensive stuff and not all of your content has to lead to a discovery call in order to get someone to say yes. And most importantly, it means that you can start to build a business that isn't totally dependent

your time. So let's dive into those 10 ideas for profitable digital products shall we? So idea one is a condition specific guide. So you could do this as an e-guide or a simple PDF. So for example it could be something like a guide on eating for ADHD or blood sugar balance made simple.

or nutrition after a PCOS diagnosis, or how to wean your CMPA baby. See how those examples are really, really specific. And these are essentially the same resources that you might already be giving in clinic, like handouts or diet sheets, but they're packaged up into a digital good.

You can make it really simple, you know, just a cover with your branding and the title of what the guide is, then an introduction, a little bit about you and how you help people. And then the main content or the guidance laid out really clearly. And then finally, just a back page with details on how they can work with you further if they want to. And the price point for something like this would typically be something around £27 to maybe up to £45.

But please don't be tempted to create what are called micro offers. So a micro offer is something that's super, super low priced that you might see selling for something like seven pounds.

and they're often promoted by bloggers. But don't forget a blogger isn't a registered healthcare professional with clinical training, a degree and real world patient experience and a professional body behind them. That kind of expertise, that has a price and it absolutely is not seven pounds. So that's idea number one, a really great one if you want to start with something very, very simple. Okay, idea two is a

symptom diary or a food diary, but with a clinician written interpretation guide. So in other words, this is a fillable diary paired with your explanation of what to actually do with the data. So for instance, it might be a food and mood log, a hunger scale tracker or a pre-appointment symptom diary. And then you would pair this with a guide that explains exactly what patterns to look out for.

what the common triggers might mean and which findings are worth taking to a professional. So the diary gives your clients something to do, but the interpretation guide gives them something to understand. And something like this would typically range between maybe 17 pounds to 27 pounds, given that added clinical value. So that's idea number two, a symptom or a food diary, but with that clinician written interpretation guide.

Okay, idea number three, it's something I did in my nutrition business and it worked amazingly for me. So idea three is a portion size guide or a visual eating guide. So when I sold portion size guides, they made me between 400 to 800 pounds a month, depending on how often I promoted them and talked about them that month. So there's definitely proof that these

And one of the questions that parents kept asking me was, am I feeding my baby enough? So I created these baby and toddler portion size guides. And at first I gave them away for free. I thought it would be an amazing lead magnet. And I got 4035 downloads in the first eight days. So soon after that, I started charging just 9.99 for them. And before I knew it, I was making that nice round figure of

400 to 800 pounds a month from these alone. And you know what? They still sell today with almost no ongoing promotion. So the lesson here is when you're deciding what kind of digital product to create, first ask yourself what questions you get asked over and over and over again, because that is where the demand is. Now, there's loads of different options with this idea. You might do something like a portion size guide like I did if that

fits your niche. Or you might do something like a plate graphics showing how to build a balanced meal in a really simple way. And people can print out this kind of resource. They can stick them to their fridge. They can refer back to them at meal times. So it becomes something that supports them day to day. And this is great for you because it's reminding them of you and your business on a daily basis as well.

Now you can do this thing really easily on Canva and I'd recommend selling it for somewhere around 9.99 maybe up to 15 pounds or so. Now, idea number four is a super niche recipe collection ebook and niche that is the key here. So you want your recipe collections to be based on a specific condition or a specific goal that someone has.

So some examples might be an IBS friendly family meals, or it could be low allergen lunchbox ideas, or high protein meals for strength training recovery. You need to be super specific, especially with this kind of resource, because there are millions and millions of free recipes online, and your audience knows that. So a general recipe collection generally won't sell.

but a tightly pitched clinician curated collection that gives your reader genuine nutrition reassurance. Well, that will because your audience will know that every recipe has been chosen by a registered healthcare professional with their specific clinical condition in mind. And that is a different product entirely because it's not something that's already available everywhere on Google.

Now, I recommend pricing something like this quite low, maybe that seven to nine pound mark. And these work brilliantly as a small extra that people can add on at the checkout when they're already buying a higher priced guide or a workbook. That's what you call an order bump.

Okay. Idea number five is a what to expect preparation guide for a specific procedure or event or even a life stage. So again, it's niche specific. It's a guide that answers the questions that people are asking before a significant health event or transition. And this is really common in terms of digital products. So the key here again is to be as specific as you possibly can.

So for instance, fuelling your teen through exam season, how to prepare for a colonoscopy, what happens during an autism assessment. So I want you to think about how this might fit with your niche, what situations your clients need to prepare for and what questions are they likely to be asking you beforehand.

These prep guides, these can sell brilliantly because the audience is likely to be already searching for answers and they want to feel prepared for what's ahead. They might be anxious when preparing for a procedure or a diagnosis and that means they're going to be more motivated to buy. You could create a written checklist that they can follow in the lead up to an event or you could do a short pre-recorded video walking them through how to prepare themselves.

Sometimes hearing a calm and knowledgeable professional talk you through what's coming can be worth more than a written guide or a checklist. And you might include things like what to do in the days leading up to it, what to expect on the day itself, common mistakes that you might want to avoid, and answer some of the most FAQs that you might hear in clinic.

A no brainer price for this would be around nine to maybe 15 pounds or so. Okay. The next idea I've got for you is a client behavior change workbook. So this is designed to help people implement new behaviors. So you might introduce them to techniques that you use with clients to break old habits and build new ones to help them get to their goals. So let's say you're an IBS dietician.

You could create a behaviour change workbook to guide them through the behavioural side of changing their eating. You might include a section prompting the client to track their stress levels, for example, before meal times and maybe even their chewing habits during it. You could have a section where they brainstorm exactly how they're going to handle an upcoming dinner party or a section to help them manage anxiety that often follows a flare-up.

So by the end, they haven't just followed a diet, they've actually started to rewire how they relate to food and their body. And this is where you start charging a little more because the perceived value here is a bit higher. Another reason why this is a great digital product idea is because it can often help them get direct results. And when people get results from your low cost offers, then they're a lot more likely to want to work with you further.

Okay, idea 7 is a niche specific subscription resource library. So this is a subscription model, which means it will help you create predictable reoccurring revenue in your business. It might feel like a bit more work upfront than simply writing a guide, but it will definitely benefit you long-term. So your resource library would be tailored again to one very specific clinical condition.

or a demographic it could be, or it could be someone's health goal actually. And the key again, there's a theme here you can tell, is keeping it really, really tightly niched so that the content isn't generic. So for instance, a parent managing a child with multiple food allergies or someone newly diagnosed with an autoimmune condition or a patient working through cardiac rehabilitation.

These are people who need ongoing support, not a single download. And a low cost subscription gives them that ongoing support at a price point that's very easy to say yes to, whilst giving you a more predictable income stream. So that's a win-win all round, it? So people pay a small accessible monthly fee, typically maybe 12 to 25 pounds, maybe up to 49 pounds if it's something.

very, very specific and there's a bit of access to you as well. And essentially they will access a growing collection of your resources. So it could be things like bite-sized videos that explain things. It could be printable trackers. It could be audio guides. So that's idea number seven and it's a really clever one.

Okay, idea eight. Now this is a bit of a different one. It's a professional development resource for your peers.

So don't make the mistake of thinking your only customers are

If you've spent years mastering a specific niche, whether that's pediatric nutrition or public health or complex sports rehab, you've likely developed the kind of skills that other professionals would pay to learn. Now the B2B business to business angle

is incredibly powerful because clinicians are highly motivated and time poor audience. And they're always wanting better results for their clients. So there's lots of different ways that you could package up your expertise for them. Video masterclasses are always great or slide deck style presentations. The beauty of this is that healthcare professionals are significantly less

price sensitive than the general public. They aren't looking for a bargain. They're looking to invest. And that investment is something that's going to save them time and increase their authority. Now, because of this, these resources, these can comfortably sit at a much higher price point. know, 200 pounds plus would not be unusual here.

Okay, now onto idea number nine, a condition specific meal plan with recipes and a shopping list. So this is designed to be a done for you solution. And again, this would need to be a meal plan based around one hyper specific condition or dietary need. So for example, it could be a meal plan designed to manage unwanted ADHD symptoms for better focus, or it could be.

calming gastroesophageal reflux disease or navigating a strict wheat-free, egg-free, soy-free and dairy-free diet for a child. Now the more specific the better because think about it, the parent of the child who has multiple food allergies has been failed by every generic meal plan there is out there that they've ever downloaded. And when they find your plan, which accounts for every single one of their restrictions,

They won't just buy it, they will be your biggest fan. Now this kind of digital product works really well as a standalone purchase and it can work as an upsell or an order bump alongside a condition specific guide. And the done for you nature is the biggest selling point with this because your buyer isn't looking for inspiration. They do not want to create their own meal plans. They are just exhausted.

and they want someone to tell them exactly what to eat and what to cook this week. So as much as you might hate doing meal plans, your clients want them. And in business, we have to give people what they want if we want to have a profitable business. Your expertise ensures that every recipe is clinically appropriate, every meal is balanced, and every shopping list is actually practical. And that peace of mind is exactly what they're paying for.

Now an offer like this could range anywhere actually from nine pounds to 49 pounds, depending on the complexity of the meal plan and the number of weeks that you might want to include. And then finally, idea number 10 is an AI powered support companion for clients in between sessions. So this is a custom trained AI tool built entirely around your clinical approach and your methods that's available for people 24 seven.

Now it's not a replacement for you. It's not for diagnosing or collecting sensitive health data. Instead, it's there for those moments in between appointments when a client feels stuck, is hit with a certain symptom or faces that 11 PM Friday night panic that they'd feel too embarrassed to whats app you about or pop in your community group.

So it works by reminding them of the strategies that you've already covered with them in your one-to-one sessions. It troubleshoots difficult situations like what to do when they're at a restaurant and the menu is an absolute minefield. And it provides instant reassurance based on your highly specific and unique protocols. So this could either be a low cost monthly add-on to your existing service, or you could actually sell it as standalone product.

And trust me, you do not need to be a tech genius to build a custom AI tool. I've got loads of them. And I'd suggest a price point around 25 to 49 pounds a month for something like this because they are so highly valued. Okay, so there you have it. We've covered 10 super profitable ideas for digital goods for health professionals like you. I hope it's given you some ideas and some inspiration.

So now it's just time for you to pick one.

what to go for, think about what would solve your client's biggest stuck point. And remember, you can create any of these digital products, but if you want to be able to sell them daily, you also need a system behind it. And that's exactly what we're going to be tackling in the next episode. I'm going to show you how to move from manual selling to an autopilot sales process.

that works in the background of your business. Okay, now before we wrap up today, I have got some exciting news. Doors to my business support program are going to be opening very soon for summer, but not just yet.

And I'm going to be offering a £1,000 cash bonus for the first person who joins during that short window. Now this program, this helps you get consistent clients. It creates a predictable income and it builds a health business that feels effortless to run. There's three levels of support depending upon your budget and how hands-on you want me to be. And no matter where you are in business, I'll meet you where you're at.

I've been spending the last few weeks refining and rebuilding the program to make it even more valuable and help you get results even quicker. And I've created something completely unique called the business prescription path, which is the exact framework that I've spent years refining through trial and error, building my own businesses to six figures. So inside you'll get access to all of it.

Now this is the time to get your name on the waitlist because when the waitlist doors open in the next few weeks, I'm going to be offering a £1,000 cash bonus to the first person who joins during that window. By putting your name on the waitlist today, you're not signing up for anything at all yet. You're just making sure that you're going to be the first to know when the waitlist doors open. So if getting my business support is something that you've been thinking about, even just a little bit.

Honestly, now's the time you want to get your name on the list. If you go to the show notes for this episode, you'll find the link to pop your name on the wait list. Bye for now.