Ep 61 - 5 AI Tools That Are Quietly Transforming Health Businesses

Episode Show Notes

Let’s be honest - AI isn’t coming for your job. It’s already in it.

Right now, your clients are using it to self-diagnose via Google. Your competitors are using it to batch blogs, automate their content, and build efficient marketing funnels. And meanwhile, you’re still staring at a blinking cursor, willing a caption to write itself between client calls and dinner prep.

But this isn’t a tech scare story - it’s a warm nudge. Because the real risk isn’t AI replacing you. It’s ignoring AI tech that could be making your life easier. The kind of tools that let you show up consistently, create visibility without burnout, and reclaim your evenings from the admin hamster wheel.

You don’t need to become tech-savvy. You don’t need to start from scratch. You just need to plug a few smart tools into what you’re already doing - to help you work smarter, not harder.

So in this post, we’re diving into five powerful AI tools that can transform your business without overwhelming you. These aren’t theoretical ideas - they’re the exact tools that clinicians (myself included) are using right now to save time, reduce stress, and amplify impact.

Why AI Matters More Than Ever in Healthcare

Your Clients Are Already Using It

People are turning to AI to answer health queries long before they ever land in your inbox. That means they’re often arriving with preconceived ideas - or worse, misinformation. To stay relevant, your voice needs to be in the mix. 

And AI can help you get it there without spending your weekends glued to Canva.

Your Competitors Are Already Ahead

AI is helping your peers publish consistently, clean up their content, and streamline their operations-all while you’re still trying to edit last week’s reel. The question isn’t whether to use AI. It’s whether you’ll be one of the professionals thriving with it - or falling behind.

Tool #1 – Gamma AI: Your Visual Content Sidekick

What It Does

Gamma AI takes your scrappy notes and turns them into beautifully designed slide decks in minutes. Whether you’re prepping for a masterclass or creating a carousel for Instagram, this tool removes the design bottleneck so your message gets seen.

How It Helps Clinicians

Let’s be real: fiddling with PowerPoint for hours is not the best use of your time. Gamma gives you professional-looking visuals without needing a VA or graphic design skills.

Real-Life Example

I used Gamma AI to create all the slides for my three-day Freedom Formula event from nothing but a Google Doc full of spelling mistakes and half-thoughts. It took 45 minutes and helped generate nearly £18,000 in sales. 

That’s what happens when design stops being the barrier to visibility.

Tool #2 – Descript: Video Editing for the Non-Techie

What It Does

Descript is a user-friendly video and podcast editor that works like a Word document. You upload your recording, and it transcribes everything - then you just edit the text, and it edits the video accordingly. Want to remove an “um” or a ramble? Highlight and delete. Want captions? One click.

Why It Matters

You know that brilliant reel you filmed last week? The one that’s still sitting on your phone because editing felt like climbing a tech Everest? That’s the friction Descript removes.

 It takes content that would otherwise get buried in your camera roll and gets it out into the world-polished and professional-fast.

Simple Start

Record a myth-busting tip on your phone. Don’t worry about the pauses or waffle. Upload it to Descript. Let it transcribe, clean, and caption. You’ll go from raw footage to ready-to-share reel in under ten minutes.

Tool #3 – Heidi AI: Your Digital Note-Taking Assistant

The Clinical Admin Lifesaver

Heidi AI is a secure, AI-powered note taker designed specifically for health professionals. It listens to your sessions (with your client’s consent), transcribes them in real time, and generates structured clinical notes-often in SOAP format-that you can quickly review and approve.

How It Helps

We all know how exhausting it is to juggle attentive client care with note-taking, especially when HCPC standards require notes to be written promptly. Heidi lets you stay fully present in your sessions while capturing every detail accurately. 

It cuts down not just typing time, but that mental fatigue from remembering what was said.

Clinician Feedback

One of my Accelerate clients tested Heidi and was blown away. She said it captured more detail than she would’ve remembered herself. Yes, she still reviewed and approved everything-because we’re professionals-but the time and stress it saved was immediate and tangible. 

Even NHS trusts are starting to use it!

Tool #4 – Surfer SEO: Make Your Blog Posts Work Harder

Blog Visibility Booster

You’ve poured your heart, soul and energy into a brilliant, evidence-based blog post-only to hit publish and hear crickets. That’s where Surfer SEO comes in. 

It helps ensure your content gets seen by the right people, by optimising your blog posts to match what’s already ranking on Google.

How It Supports Growth

Surfer SEO isn’t about guessing. It analyzes the top-ranking articles for your chosen topic and gives you specific feedback on how to improve yours - like adjusting structure, word count, or using related phrases. 

Whether you’re starting from scratch or refreshing an old post, this tool helps you align your content with what your audience is actually searching for.

Easy First Win

Start with a blog post that isn’t performing as well as you’d hoped. Run it through Surfer’s content editor, make the tweaks, and republish. 

One of my clients in the fertility niche did exactly this and within weeks saw her old blogs rise up the rankings-and bring in new clients who said, “I found you through that article.”

Tool #5 – Sarah AI: Your On-Call Business & Strategy Coach

A Business Coach in Your Pocket

Sarah AI isn’t just another chatbot. She’s trained on 25+ years of real-world dietetic experience, masters level business strategy, ethical marketing and mindset coaching - designed to support clinicians building sustainable, visible private practices online.

How It Helps

From strategising financial goals to writing high converting nurture emails to planning launch strategies or reframing imposter syndrome, Sarah AI is here to think with you, not just for you.

She’s built on my business coaching knowledge and skills and understands the healthcare landscape, so you won’t get slimy-sales tactics, marketing-fluff or advice that breaches our professional code.

What You Can Do With It

• Need a mindset reframe? Ask Sarah AI. 
• Want a monthly visibility plan for your new TikTok account? Done. 
• Unsure how to price your new offer? She’ll help you run the numbers and feel confident about it. 

Whether you’re feeling stuck, scattered or just need a second opinion, Sarah AI is like having me on call-without booking a Zoom.

AI Isn’t Replacing You-It’s Here to Support You

AI isn’t going away. And the clinicians who embrace it - not with fear, but with purpose-are already experiencing more ease, more reach, and more time to do the work that matters.

You don’t need every tool. You don’t need to get it perfect. You just need to start. Choose one of the five tools we’ve explored - Gamma AI, Descript, Heidi, Surfer SEO, or Sarah AI - and give it a go this week. Let it lighten your load.

And if you’re not sure where to begin, Sarah AI is ready and waiting. With my brain, ethics, and experience inside it, it’s your on-demand business mentor - designed for professionals just like you.

Honestly, I truly believe that the future of health business is about working smarter, not harder. 

Frequently Asked Questions

1. Do I need to be “techie” to use these AI tools?

Not at all. These tools were chosen specifically because they’re intuitive and designed for non-tech users. You don’t need advanced skills-just a willingness to try.

2. Are these AI tools compliant with healthcare regulations like GDPR or HCPC standards?

Yes, especially Heidi AI, which is built for clinical settings and prioritises security and compliance. Always check privacy settings and ensure client consent is documented.

3. Can I start using these tools for free?

Most of them offer free versions or trials (Gamma AI, Descript, Heidi AI, and Sarah AI). That means you can test them out before committing financially.

4. How do I know which tool to start with?

Start with the area that’s causing you the most friction. If it’s content creation - try Gamma or Descript. If it’s admin - start with Heidi. For blog visibility it's Surfer. But if it's everything and you’re not exactly sure where to start - Sarah AI is your go-to.

5. What if AI doesn’t feel aligned with my values as a health professional?

That’s valid. These tools aren’t about cutting corners - they’re about enhancing your impact and freeing you to do more of what matters. When used ethically and thoughtfully, AI can support-not replace-your expertise.

The Master Plan:

Helping you build the business of your dreams. Get your 22 point step-by step workbook here: https://www.sarahalmondbushell.com/master-plan

Connect with me:

Website: https://www.sarahalmondbushell.com/

Instagram: https://www.instagram.com/dietitiansinbusiness/

Facebook: https://www.facebook.com/dietitiansinbusiness

Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness

YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

 Episode Show Notes

Let's be honest, AI isn't coming for your job. It's already in your job. Right now, your clients are Googling symptoms and getting AI-generated answers and really fast as well. Right now, your competitors are using AI to pump out blogs, to schedule their content, to build entire marketing funnels while you're still stuck writing captions from scratch. And if that stings a little, well, actually, that was my intention because the truth is...

 AI isn't a fad. It's not going anywhere. And it's no longer a nice to have for when you've got a bit more time and want to learn how to do it properly. It's here. It's growing. And it's changing the way that people find and choose health care support, including yours. So what do you do? Well, I really want you to partner with it. I want you to stop trying to figure out how to out write it,

how to out research it or how to pretend it isn't affecting you. And I want you to start using AI to your advantage because the real risk isn't AI replacing you, it's ignoring the tools that are already helping hundreds of clinicians just like you show up more consistently to help them work fewer hours and to help them build visibility without burnout.

 So in this episode, it's for you. If you are the health professional who's already wearing too many hats, who is brilliant at their job, but drowning in admin, marketing and decision fatigue, you do not need to become techie. You don't even need to start from scratch. You just need a few smart tools that plug into the way that you're already working to help you work smarter rather than harder.

 So in this episode, I'm going to dive into the five best AI tools that I recommend for clinicians who want to stay relevant, who want to work efficiently, and who want to grow their businesses with ease.

 So I've got five tools for you. Let's go through them all one by one.

 So tool number one is Gamma AI. So I wanna start with something that I've only recently just discovered for myself, but it's been a total game changer for me. It's a tool that's for creating slide decks from just your notes really. So whether it's a patient education session, whether it's a masterclass or even just a social media carousel, most clinicians that I work with know that they need to be using visual content in order to grow their visibility.

 but sitting down to actually do it can feel like a chore. It's a total time suck. You stare at a blank PowerPoint, you second guess your design skills, you waste hours fiddling with fonts and colors and images, and you still wonder if it looks professional enough. Now, of course, this is the type of work that we should absolutely be outsourcing to a VA, but that's still going to cost you money, and that's why Gamma AI changes the game.

 So it's like having a tech VA with a good eye for design and a copywriter in your back pocket, because you feed it a few bullet points or even a full blog post or just your notes, whatever you've got really. And within minutes, it generates a polished, engaging slide deck in whatever size you need. So think of it as Canva meets ChatGPT, but a bit faster. So you will have seen this.

 For yourself, if you came to my three-day event in May that I ran, it was called the Freedom Formula. And this is the tool that I use to create my slides. So what I did was I gave it all of the notes that I had on a Google Doc, uploaded it into Gamma AI and just pressed go.

So here's how it works. You enter your content, an outline, a PDF, even just an idea actually, and then Gamma AI builds out a visually appealing presentation with AI-generated structure with headings, with images and the layout. So there's no dragging boxes around the screen, no graphic design knowledge required. You can tweak the colors, you can tweak the fonts if you like, you can add images, you can change the tone of voice, you can fiddle to your heart's content with the layout. But honestly, you probably won't need to. I was so impressed with what it created for me with its first attempt that I just used it as it came.

 So here's how I think clinicians should be using it in their businesses. So number one is the obvious one, client education. So you can create slide decks for presentations. So whether you deliver them live or online, you can also create handouts from that material as well.

Secondly, it's for our promotions and launches. So if you run webinars and master classes and workshops and challenges, you likely want slides to refer to. And it works beautifully for this type.

 And then the third thing is to turn blog posts or transcripts from videos or podcasts into carousels without opening Canva or messing around with any design templates. So as I said, I used Gamma AI to create the slides for my three-day event back in May. And I made just under 18,000 in sales from that event. And the slides were knocked up from my scrappy notes that are dictated into my phone onto a Google Doc full of spelling mistakes and grammatical errors and you know what, and the whole thing took about 45 minutes to create. So for me, it was about removing the design bottleneck so that my content actually got seen and I could help as many of my fellow colleagues as possible.

 So if you want to give it a try, here's what I suggest you could do. You could paste a blog post or a newsletter into the free version of Gamma AI and ask it to create a five slide deck. You can choose the social layout and you can use it for an Instagram carousel. Honestly, I think you'd be shocked at how quickly it pulls something together and also how good it really looks.

Tool number two is called Descript. Now this is a video editor, but you edit it like a Word document. So if you've ever recorded a video or a podcast and then you've stared at it afterwards thinking, ⁓ now I've got to go and edit this, this tool is going to be super handy for you because let's be honest, the editing part is often where really good content goes to die. You mean to...

 post it on Instagram, you mean to upload a client education video, but then life gets in the way and you didn't have time to cut out all the rambling bits and you couldn't figure out how to add captions or the em's and the er's and the ah's and all of that. And actually you just don't really know how to use those old school editing softwares that were actually built for film students. So this is where Descript is just so user friendly.

 It is a video and podcast editing tool that works just like a Word document when it comes to the editing process. So you upload your video or your audio file and Descript automatically transcribes it. And then from there, you edit the words, not the actual waveform. So you can just highlight and delete a sentence from the transcript and it deletes that section from your video.

 You could highlight a really great quote and then that can become a ready to go clip that you might want to just add a few captions to and stick it on social media. You can add those auto-generated captions with just one click. You can correct mistranscribed captions with just two clicks. You can remove all those filler words like the ums and the you knows and the likes or just really big long spaces that we all do when we're recording things. Again, just one more click to do all of that. It's seriously that simple. And it's something that I used to use quite often in my workflow, although I do quite like the old school filmmaking software. And also I use something different for bigger video content like this actually.

So how can you use it in your business? Well, really, it's for things like Instagram reels and TikToks. I think that's where it really shines. So you record a tip and then you use Descript to clean it up and you can add accurate on-brand captions in less than 10 minutes or so, really. But you could also use it for online course content. So again, you can upload your rough recordings and you can trim out all of the fluff so that it looks really polished without you having to hire a video editor or use those old school clunky tools.

 ou can use it for longer form things like podcasts or YouTube videos or webinars, and you can edit out random tangents that you might go on. You can generate audiograms. You can even turn the transcript into a blog post or an email. So I only ever used the free version of Descript for my reels in The Children's Nutritionist. And yes, you do see the watermark on the free version.

 But you know what? I'm all right with that whilst I'm kind testing out some new messaging. And if it lands, then I'll probably redo them and either upgrade and get rid of the Descript logo or use the other platform that I use for my podcasts.

 Just to give you an idea, this week, before I'm going on holiday, I managed to do seven reels for the children's nutritionist in about 40 minutes or so. But the biggest impact that I feel is it's about removing the friction, about removing the barriers, because if the tech that we've got available to us is clunky and it's not intuitive, we just don't use it, which means that those reels don't get posted. And if you're not sharing content regularly, of course, people forget you exist.

 So I think Descript really helps you get your content out of your head and onto your audience's feed faster, easier, and more confidently. It's really about momentum. So if you want to have a go for yourself, what I'd suggest is just record a quick video on your phone, something simple like a myth you want to bust about gut health, and don't worry about pauses or waffles or ems and errs, upload it into Descript and then let it transcribe and then you can clean it up. You can add your captions and you can export it. Perfect.

 Okay, tool number three is Heidi AI, which is a digital medical note taker. So one of the most common frustrations I hear from my colleagues is clinical admin, the documentation, the never-ending clinical notes. That's got to be thorough enough. They've got to be compliant with the law and they have to be written in real time. It's actually one of the HCPC standards that our notes must be written up promptly because unlike other industries, we don't get to catch up later.

 And while note taking is a non-negotiable in our world, nowadays, it really doesn't have to be all consuming because that's where something like Heidi AI comes in. So Heidi is secure. It's an AI powered medical It's designed specifically for health professionals like us. It listens to your sessions and it generates accurate, well-structured clinical notes that you can review and you can file away, all without needing to type any words actually for yourself. So think of it as an extra set of hands that handles the admin while you stay focused on the actual person in front of you.

So how it works is before your client session begins, you hit record using Heidi on your laptop or your phone. It listens in, but you do need to make sure you get your client's consent, of course, and it transcribes in real time.

 and then it uses its AI to produce a draft note in your preferred structure. Often it could be a SOAP format, but you can then customize it as needed. And then instead of writing from scratch, you simply review what it's done and then approve. So you can use it in your business if you have face-to-face appointments, because you can just let Heidi take a first pass at the note so that you can stay more present during the session and you can avoid that sort of mental juggling act really. But you can also integrate it with Zoom and that can be great for telehealth consultations or meetings actually as well. And then also you can use it to generate referrals if you need to refer your client onwards. It is surprisingly accurate.

In a recent discussion in Accelerate, my group coaching program, one of my clients said that the first time she used Heidi, it captured more detail than she would have remembered herself afterwards. She still reviewed and approved every single line because we're all professionals after all, but the accuracy blew her away. And for those of you thinking, oh gosh, I'm just not a techie person. Let me tell you something, neither was she. The learning curve is really minimal, but the benefit is immediate. And of course it's free. You're still meeting your documentation requirements just without the overwhelm.

 So this isn't about cutting corners. It's about being more efficient really. And even NHS trusts are using Heidi. So if you're intrigued by this for your next session, ask the client for consent and then let Heidi AI record and draft the note and then just compare it to your usual format. Take notice of the detail, the structure and how much time it actually saves you not just in typing, but in thinking time. Chances are you'll wonder how you ever managed without it. And of course, you can use Heidi as a note taker for any meeting as well, not just clinical ones.

 Okay, tool number four I have for you is Surfer SEO. So this is a blog visibility booster AI tool. So if you think about it, in order to run successful businesses, we need to be creating regular content for our clients as part of our nurture. So just imagine this for a moment, you finally sit down and you write something absolutely brilliant. It's evidence-based, it's clear, it's genuinely helpful.

 You hit publish and then nothing happens. You get no clicks. You get no new eyes on your website, no traffic, despite all the effort you put in. It's really frustrating, isn't it? Because the content is so good. But here's the thing. Good isn't enough. If your blog isn't showing up where your ideal clients are searching on Google, it's not going to help them or help your business for that matter.

 So that's where Surfer SEO comes in. So let me be really clear here. Surfer isn't a keyword research tool. It's not going to replace something like KeySearch or SEMrush. You still need those to figure out what your audience is actually searching for and whether you're likely to be able to rank for that or not. But what Surfer does, and it does do brilliantly, it helps you optimize your content once you've already chosen that topic.

 It looks at all the blogs already ranking on page one of Google for that topic, and it gives you your blog post compete with those. So it focuses very much on search intent, what the person is really looking for, and it helps you meet that need more effectively. So how it works is you paste your written blog into Surfers content editor, and then it compares it to those top ranking blog posts. It will give you suggestions for improvements to your headings, to your structure, to your word count, and it will highlight any related phrases that you should try and include. It also gives you a live score to help you track your progress as you're writing and as you're amending this blog post.

And if you use another tool called Jasper AI to help you write content, Surfer can integrate with that one directly. Jasper AI is a little bit like ChatGPT, but specifically for blogging. And so you can optimize your content as you go.

So how can you use Surfer in your health business? Well, I think really it's about improving old posts. So running existing blogs through Surfer to bring them up to scratch. Because Google treats updates like fresh content. So it's actually a really great way to boost your visibility of something that already exists. You can, however, also use it to write something from scratch. So you can use the suggestions to create blogs from scratch that are actually competitive instead of guessing what structure to use or what keywords to use. It's really good just meeting your readers where they actually are because if someone types, iron rich foods for toddlers into Google, they may not want a full blown nutrition lecture, they just want a list and Surfer helps you see that.

One of my clients works in the fertility space and she used Surfer to optimize three of her old blog posts. She didn't actually change very much, but within weeks, those posts started ranking higher than they had ever done before. She's had clients say, ⁓ I found you when I read that blog post when I was looking for help with my PCOS.

 And that's exactly what you want, right? You want to have your content work for you and not just sit there on your website. So Surfer helps you write better quality posts so your content gets found, so your content gets read by the right people, and of course gets you the results. You'll save time, you'll stop second guessing yourself, and hopefully your blogs will finally start pulling their weight in your marketing strategy. So it's fair to say that Surfer isn't cheap.

 But if blogging is part of your business, if it's your cornerstone form of long form content that you use in your marketing, you might want to consider investing in it. And if you do, I would love for you to pick just one blog that you've already written that isn't ranking as well as you'd hoped it would do and just run it through Surfers content editor. Follow the suggestions. Might just be a headline that needs a tweak or a phrase or a sentence, and then check your website stats a month or two later after the Google spiders have had a chance to recrawl your site and notice the changes. And you might just be surprised at how much of a difference a few small but strategic edits can make.

 And then last but not least, I could not mention Sarah AI. She is your on-demand business strategist. And I want to finish with the tool that's closest to my heart. And that's because it's not just something that I recommend, it's something that I built. So Sarah AI is your personal business mentor, your mindset coach and your marketing strategist all rolled into one intelligent assistant trained specifically on my methods and our professional regulations.

 So this is not just a content generator. It's a tailored experience designed specifically for healthcare professionals who want to grow sustainable and ethical businesses without burning out, without selling out and without winging it actually, because I know how it feels to be sat at your laptop thinking, ⁓ is this the right price? Or why isn't this post landing? Or what happened that made this launch a total flop?

 Or even how do I expand my visibility without working more hours? Now, that's what Sarah AI was actually made for because it's trained on my 25 plus years of real world experience as a registered dietitian running businesses. It has my master's level of strategic knowledge and my mentorship skills to hundreds of healthcare professionals just like you. So when you ask it a question, you're not just getting generic advice.

 You're getting my brain, my strategy, my ethics, my lived experience available whenever you need it. So how does it work? Well, Sarah AI runs on ChatGPT and I chose that because that's the platform that I know most of my colleagues are familiar with. And you can use it with a free account. Once you're inside, you get access to this fully trained AI assistant who is trained on all of my business coaching frameworks, my mindset tools for overcoming visibility fears, imposter syndrome, price and guilt, my ethical marketing plans, my client journey strategies, my offer architecture, my funnels. It doesn't just write, it helps you think, it helps you plan, it helps you strategize and move forwards even when you're feeling stuck.

 So how can you use Sarah AI in your business? Well, you can use it for content creation. You can ask Sarah AI to draft a nurture email series, a story led social media post or an offer recap. And it'll come up with that in your own tone of voice. You can use it for launch planning. So let it map out a five day flash offer with messaging, with email schedule and promotional posts all tailored to your audience.

 You can use it for offer strategies. So if you need to update your services, Sarah AI can help you audit your value ladder, simplify your delivery model and price with confidence. She's also trained as a mindset coach and I've used this myself and it is absolutely brilliant. So if you're feeling stuck or scattered or like everyone else just has this thing all figured out, you can ask it for a reframe, a journal prompt, a way through.

 It's like having a strategy session on demand without waiting for your next zoom call. One of my clients used Sarah AI to plan out an entire program launch. Another used it to rewrite her about page in about 15 minutes. And many say that the mindset prompts alone have helped them show up with more confidence, especially when the imposter syndrome stops you in your tracks.

 So AI isn't about replacing human coaching, but it's about making expert level support available to you whenever you need help. So when you're stuck deciding what to sell this month, how to sell it, how to keep going when doubt creeps in, you're not left staring at a blank screen. You'll have a guide, a one that knows you, a one that gets our world and won't suggest slimy marketing or business advice that doesn't actually work in healthcare.

 So Sarah AI is for those moments where you're thinking, just need someone to help me figure this out. Now you can have someone on call anytime you need her. So if you do have Sarah AI, I would love for you to log in and try this. Say something like, help me reframe the fear that no one will buy my offer and then give me a three post-visibility plan I can use this week and just let her show you what's possible.

 So there you have it, my top five AI solutions for healthcare professionals. You do not need to learn every new tool, but you do need to start engaging with what's already there because AI just isn't going away. And the clinicians who embrace it, who let it take the weight of the admin, of the content, of the overthinking off their shoulders, they're the ones who are growing faster. They're the ones who are working smarter and creating real space for the work that actually matters, not to mention the life that actually matters too.

So here's your action step. Just pick one tool from the list I've given you to test it out this week. Don't overthink it, don't aim for perfection, just get curious and let it support you. And if you want help choosing where to start, then Sarah AI is waiting for you with my brain, my ethics and my support ready on tap.

Thanks for being here with me. Bye for now.